I am currently writing a really intense article on how I feel two things are seriously missing in the current advertising world: typography an good amazing copy writing. In my search for some solid inspirations I have just ran across Jeremy Elder, who is an advertising copywriter in Toronto, Ontario, Canada. His website shape+colour has a lot of great stuff including this ticket (above) and I suggest you check him out. I will be referencing a few pieces of his work in my upcoming article, until then, stay tuned.
Well FB is at it again and you all know how I love the simplicity of FB Connect, so its no surprise I am excited to see they are using the service to expand over to widgets. Facebook explains here:
“….we’re launching our first social widget for Facebook Connect, the Comments Box. The Comments Box is a great way for any website, blog or photo gallery to add social comments to their page in just a minute with a few lines of code. We want to help bring you social widgets that make it easier for users to communicate and share across your site and with their friends on Facebook.
With the Comments Box, Facebook users on your site can comment on your content, post those comments to their profiles, and share them with their friends on Facebook. The Comments Box allows non-Facebook users to make comments on your site as well. And via our APIs, you can access related comments made on Facebook as well to bring the conversation together.”
Very Cool! I am going to play around a lil bit with this during this week/end and see how far it can be pushed – one of the aspects that I think is really going to see growth “via our APIs, you can access related comments made on Facebook as well to bring the conversation together.”
I was sitting in the living room, getting ready to write a emerging media pitch by doing indepth research perusing my favorite blogs and I ran across a nice read on simplicity at ANidea and I particularly enjoyed the introduction as it had some cool insight from author Rob Haitani .
“How do you fit a mountain into a teacup?”
Rob Haitani’s famous “Zen Riddles,” initially articulated as principles for the creation of the Palm Pilot, have become the guiding principles for today’s cult of design. The most famous, the mountain in a teacup, is too often met with a “shrink the mountain” mentality, best exemplified at the time (and today) by the efforts of Microsoft and others who attempt to create the most robust, fully functional software on the market.
What you really have to think, says Haitani, is “why do you want to put a mountain in a teacup to begin with?”
Focus on the most important thing you [want] to do, and aggressively remove the rest. There [is] the answer to my riddle: “Dig for the diamond and put that in the teacup. Why would you want all the dirt and rocks?”
Haitani’s key insight is that developers must understand what the consumer really wants to accomplish and make it as simple as possible. In the process, they must strip away any frivolities which, while nice, ultimately rob the product of its elegant simplicity.
The rest of the article goes on to identify a few emerging media devices, such as Twitter and Google Chrome, that take this idea of shedding the fat, and working to identify what end users really want. Additionally going on to identify some clever products, it is worth the read for sure.
Domani Studios took over The FWA last week to celebrate its 50 millionth site visit. Instead of featuring sites, we decided on featuring what has made theFWA so successful – its community of visitors. The site has been a huge success, over 5,000 users have added their face to the wall of fame via FB Connect and the numbers keep on growing.
On a personal note, I would like to thank Rob Ford for giving me the opportunity to work with him and theFWA again (FWATheater.com was the first) and a huge congrats/thanks are in order for the whole FVA Team at Domani!
Ok ok ok, so enomali has been quiet for the past week or so. Its weird for you and its weird for us, but its been for good reason peoples. We have been working on a two large projects, one will be heard industry wide and the other will become an industry staple (we think its that good of an idea).
These two ideas are the types of ideas that invoke images like those by Matt Cioffi, that make you hear that click in your head and just say “yes! Finally, a monkey, in a suit with a desert eagle.” and then you make the image your desktop background, forever.
While we could already imagine a mob of drunk, snuggie wearing New Yorkers running around from midtown to alphabet city, we didn’t think it was ever actually going to happen, because, come on- for Real?
Well apparently, yes. For Real. For Real AWESOME! haha, check out the scoop from AgencySpy:
Snuggies are not only the hottest trend in reverse-robe-awkwardness-preventing fashion, they’re also the means to getting people drunk while simultaneously helping African folks who need our aid.
